The irony of this blog being its own FAQ is not lost on us. However, it really is remarkable how many eCommerce retailers neglect this part of their website, since an effective FAQ page should be near the top of your priority list.
It would be fair to assume that the only purpose of an FAQ page is to answer, well, frequently asked questions. But there’s a lot more to it than that, and the implementation of a strong FAQ page has actually become essential for every eCommerce site in the world.
But why is an FAQ page so important?
Improving Your Customer Service
When you’ve got an FAQ page in place, you’re obviously allowing customers to find the answers to their most common queries. Of course, from a customer service perspective, this is absolutely priceless.
It’s only natural for new customers to have the odd question or two before deciding whether or not to convert. For instance, they might want to know about your delivery times, returns policy or how to make a complaint; whatever it is they want to know, an FAQ page makes it easier than ever for them to find out the answer.
Fantastic SEO Benefits
The majority of users will now type an FAQ straight into Google and click on the first answer that comes up. So, wouldn’t it be great if you were sat at the top of the search engines?
Targeting FAQs is a fantastic long-tail keyword strategy, since you’ll be increasing the chances of potential customers discovering your website directly through their query. This allows you to appeal to an audience that otherwise wouldn’t have found your site, while effective web design will encourage users to explore further once they’ve received their answer.
Additionally, you could even create a specific page for each FAQ, providing more content for the search engines to crawl and ultimately improving your ranking. By answering common queries related to your industry, you could enjoy a significant increase in organic traffic.
Develop Trust and Increase Conversions
When dealing with an eCommerce retailer for the first time, customers want to be left feeling assured that your business can be trusted. By answering their queries and making them feel more secure in their purchase, an FAQ page is essential towards developing that trust.
By being completely transparent about how your business operates and the different policies you have in place, users will naturally feel more comfortable about making a conversion. If that wasn’t enough, then such transparency can also lead to unrivalled customer loyalty, and you’re almost guaranteed to see customers coming back for more.
When implemented alongside the best Magento development Manchester has to offer, a substantial FAQ page could revolutionise the way customers view your business. In 2018, first impressions really count.