We live in an age where business owners have a multitude of ways to connect with their customers. From the design and creation of a responsive website, to promoting products and services on social media; you might be forgiven for feeling as though you’ve got all bases covered, and the last thing you need is another online platform to worry about.
But the rising popularity of chatbots cannot be ignored, and you need to start seriously considering whether your business needs to start using them. Offering users the chance to have queries answered without the need for a customer service department, chatbots are proving to be beneficial to both customers and businesses alike.
What with the sudden rise of the Google Home and Amazon Echo tech, chatbots have taken the spotlight ever since Mark Zuckerberg integrated them with Facebook Messenger. But what exactly are chatbots? More importantly, do you need one for your business?
What Are Chatbots?
Chatbots essentially combine Machine Learning and AI to create an unbelievable level of intelligence. This allows customers to post queries and questions and have them answered by the chatbot without any need for human interaction. Running primarily through apps and online services, chatbots offer businesses the opportunity to really reach out to their customers.
Positives vs Negatives
By implementing a chatbot, you’ll be able to offer online assistance while making sure the customer feels like they’re speaking to a real customer service rep. This means that you’ll be able to ensure that queries are being answered with correct information, offering a new, seamless level of customer service that just wasn’t achievable before.
But chatbots certainly have their downsides, and you can tell that this is just the beginning of what could prove to be a revolutionary industry. The reliability of their answers has often been questioned, while any glitches or technical problems could prove disastrous for your customer service.
It all comes down to which chatbot provider you go for and how reliable they are because, at the end of the day, the safety and security of your business and customers is what really counts here.
Does Your Business Need A Chatbot?
If the technology continues to develop and advance, then we may very well be getting an early glimpse of the future here. In 10 years-time, we could be looking at a landscape that’s filled with automated customer service, and so it might be worth having a look at what your options are here to get ahead of the game.
Chatbots could work wonders in complementing an e-commerce site, allowing you to connect with individual customers and engage them with your brand. Going alongside an effective social media strategy, SEO campaign and web design in Manchester, the implementation of a chatbot could be your next step towards creating a considerable online presence.