• 26th Feb 2019thesolewomens website design, if you need a website contact us today @thesolesupplier @ Manchester, United Kingdom https://t.co/InvWcqPwVz
  • 25th Feb 2019Great grass website design, if you need a website designed contact us today for a quote @ Manchester, United Kingdom https://t.co/Cd4enCLr25
  • 22nd Feb 2019Customer is king website design, if your looking for a new website or branding get in touch with us today! @ Manche… https://t.co/Ed0ABvxJVU
  • 18th Jan 2019Hitting the 1 second mark for load speed of a Magento 2 Ecommerce site is very satisfying! Our team have managed to… https://t.co/OSLBecjsdG
  • 24th Aug 2018Do you understand your website conversion rates and how your website is currently performing? This is why you should https://t.co/ewjdsIIUlh
  • 7th Aug 2018You know your team is passionate about development when achieving a score of 92 on Google pagespeed insights for on… https://t.co/TZNLRHaZ5z
0161 697 3096

Do you know your checkout page conversion rate?

Understanding your checkout page conversion rate is vital to the success of your E-commerce website. Many users do not continue to proceed to purchase the product(s) at the checkout stage and therefore do not complete a transaction for a number of reasons. Analysing conversion rate and performance of the checkout stage allows you to implement methods to prevent checkout abandonment and ultimately increase the conversion rates and sales through the website.

How to Analyse checkout performance.

Setting up Google analytics and Enhanced Ecommerce is vital to fully analysing the checkout performance and conversion rate. With the use of Enhanced Ecommerce, you can understand your checkout conversion rate using one of the steps in the shopping behaviour flow.

If you have Google analytics set up but not Enhanced Ecommerce, you can still calculate the checkout conversion rate using the following calculation:

(Transactions / unique visits to the checkout page)

This will give you the conversion rate of the checkout page.

You can also understand the full user activity and performance of the checkout page using steps in the checkout performance report. This really allows you understand drop off points on the checkout page to understand where improvements can be made.

Need help setting up Google analytics and Enhanced Ecommerce? Contact us today. Hello@visionsharp.co.uk or 0161 697 3096

Once you have the above set up you can really delve into your user behaviour of the checkout page and other steps. Understanding this behaviour allows you to plug gaps, improve user interface, user experience and finally conversion rates, which in turn, results in extra sales.

Key factors to improving checkout conversion rates

If you are interested in how to increase your checkout page conversion rate, stand by as we are launching a new article shortly. If you want to hear more now, contact us and we are happy to have a chat. Hello@visionsharp.co.uk or 0161 697 3097.


Want to see how we can help you? Get in touch.