Google. Amazon. Apple.
Three words that we all instantly recognise as the colossal brands that they are. Even if you’ve never used any of their services or products, the chances are you know exactly what they do and why they do it. At the very least, you will have heard of each one of these huge brands and you’ll know that businesses just don’t get much bigger.
While it’s true that these brands have grown into power because of their innovative ways of thinking and the fact that they’ve always been ahead of the competition, you shouldn’t underestimate the influence each of these brand names really has.
It’s obviously absolutely fantastic if your business has something incredible to offer, but you still need to be able to package it up and make it appeal to your target audience. The name of your business and brand is absolutely crucial to that, and we’re going to offer some expert advice on how to choose the right name.
1. It Needs To
This may sound a little obvious, but the
first rule of creating your brand name is to make sure that it’s catchy and
easy to remember. It needs to stick in the minds of your customers, so that
they think about your brand the next time they need your services.
More importantly, a short, memorable name
makes it easier for your customers to tell others about your business, which
could ultimately lead to more people through the door. It needs to be short,
snappy and unique to your business, to avoid it getting confused with someone
The easier it is to spell and pronounce,
the easier it will be to grow your brand awareness through SEO, social media
and good ole’ word of mouth.
2. Tell People
About Your Business
A name isn’t just a name. In fact, we’d go
as far as to say that your brand name could be the best way to tell people
about what your business actually does. The name “Facebook” is very
self-explanatory, “Amazon” showcases the vast range of products, while “Google”
has actually become a verb in recent years.
Your name should give people a glimpse of
what your business has to offer, obviously without being too wordy or
complicated. This may sound incredibly tough- but that’s why you need to think
so carefully about your business name, and probably why you’re currently
reading this blog right now.
3. Target Your
No matter whether you sell televisions,
install driveways or run a restaurant- your brand name needs to appeal to your
target audience. You might be targeting pensioners, teenagers or new mums;
whoever it is, they need to find your brand name interesting and enticing.
The key to this is by making sure that your
name shows off the personality of your brand, which will make it perfectly
clear who your main audience is. You might be a fun, edgy marketing agency or a
more reserved, sophisticated hotel- the point is every business needs to use
their name to display their character, no matter who they are or what they do.
Here at VisionSharp, we provide the best branding services in Manchester, so get in touch with us today if you need help coming up with the perfect name for your business!