When you’re trying to sell something online, pictures are everything.
Modern users want to know exactly what it is they’re buying, and they’re very unlikely to part with any money unless they can actually see the product in question. Of course, this is a perfectly understandable viewpoint to have, which is exactly why the choice of imagery has become so important for eCommerce businesses everywhere.
You might have written the best product descriptions in the world, but the fact is people aren’t going to convert just through words alone. They need proof of what you’re selling- and product pictures are obviously the best way to do that. But, how can you make sure your pictures are effective enough?
High Image Quality
Yes, yes- we know this is unbelievably obvious. However, you’d be incredibly surprised to see just how many eCommerce sites are happy to post up sub-par, even misleading imagery to advertise their products.
The number of businesses trying to get by on blurry, poorly lit photographs is actually a little frightening, especially when you consider this is 2018 and the notion of taking great photos is certainly nothing new. The imagery on your site is the first thing your customers will see, so do you really want customers to build a first impression off a dark, depressing picture of a sofa?
Obviously not. Instead, you need to carefully pick out photographs that not only look clean and crisp, but also show the user everything they want to see. In short, they need to grab the attention of the user and make them think: ‘I need to have that’.
Show All The Angles
If you ever want the user to convert, you need to show them exactly what they want. It’s that simple.
Most of the bigger online retailers will use multiple images for each of their products, showing off every angle of the item in question and ultimately making the user want to buy it. You can use imagery to advertise different size and colour variants, too, and customers are always guaranteed to appreciate a little variety.
For expensive items in particular, multiple photos- as well as close ups- can go a long way in persuading the user to create a conversion.
Let People Zoom
This is a big one, yet something that a surprising number of eCommerce sites forget about.
If you’re hoping to buy an expensive watch, for example, you aren’t just going to look at a simple image and decide that’s the watch for you. No, you’re going to want to inspect it closely and feel as though you’re actually in a store turning it over in your hands. Obviously, you can’t do that online, but you can give customers the next best thing by letting them zoom in on the product.
This means they can really get to grips with whatever it is you’re selling, ease any concerns they may have and inevitably start feeling more assured about making a purchase. Of course, then the conversions will follow.
However, even when you’ve put some awesome imagery together, you’ll still need to find the best Magento developers in Manchester if you really want your business to succeed. As the world’s leading eCommerce platform, Magento offers the most effective way of driving conversions and increasing revenue online.