In web design, colour is everything.
Well, not quite everything, but it’s undoubtedly one of the biggest decisions clients are faced with. After all, your choice of colour scheme is obviously one of the first things a user will notice, and therefore it plays a crucial role in creating a positive first impression.
However, it’s no longer just a case of picking a few colours that work well together, because there’s a lot more to it than that. So, how exactly do you choose the right colours for your website?
Incorporate Your Branding
Above all else, your website’s colour scheme should reflect the colours of your branding, while also mirroring the same fonts. Your choice of colour in your logo, marketing materials and social media adverts should all be considered when designing your website, because you need to make sure there’s plenty of consistency between your colour choices.
Colour is a crucial part of developing a strong brand image, and the colour of your website should work to reinforce that image. When we think of McDonald’s, we think of red and yellow; Apple reminds us of white and black; while Coca-Cola is all about that Santa Clause red.
Of course, these colours are all running rife in each of their respective websites. So, you only need to look at the success of these businesses to see just how pivotal your choice of colour can be.
Who Is Your Ideal Customer?
This is a big, big question when choosing your website colours. Like we said earlier, it’s no longer enough to just go for something that looks pretty or flashy, as your website now needs to be specifically tailored to your target demographic. Ultimately, your colours need to appeal to that demographic.
Throughout the whole design phase, you need to have a clear idea of who your ideal customer is, so that you can ensure every design choice has them in mind. There’s no point going for bright, flashy colours if you’re targeting serious professionals; and you wouldn’t want all black on a site that’s for a younger demographic.
Consider The Connotations
You don’t have to be a genius to know that every website needs at least a bit of colour throughout it’s design, but what you might not know is the connotations that come with each colour.
For example, yellow incites optimism and energy, while pink is slightly softer and more feminine. The use of red can help to create a real sense of urgency within the user, while purple is supposed to calm the user and make them feel more relaxed.
Each colour, when used correctly, has the potential to invoke a certain emotion within the user, and it’s an understanding of these connotations which allows us to provide the best web development in Manchester. You just need to decide on the demographic you want to target and what kinds of emotions you want to stir up, and then the colours should all start to fall into place.