As we continue to enjoy endless advances in technology, it’s only natural for digital platforms to grow in importance. For businesses all over the world, it’s well and truly time to embrace the digital age once and for all, otherwise you run the serious risk of being left behind by your competitors. Your online presence should no longer be considered a secondary concern, as this can now become the real driving force behind your business.
But whether you’re planning on targeting specific demographics through a social media strategy, certain keywords through SEO or trying to appeal to existing customers through email marketing- your website is always going to be the focal point of your online presence.
So, we don’t blame you for making absolutely sure you get your website right. After all, this is probably what’s led you to this blog in the first place. The only problem is, the internet’s been full of false information and myths so far in 2018, so we thought we’d bust the big ones once and for all.
Blank Space Is A Waste
It’s actually quite frightening just how many people see a bit of blank space on a website as a complete waste. They’ll be adamant that they can fit in another product to promote, or another image or bit of text. But the fact of the matter is web design in 2018 is all about UX; and a crammed, messy-looking website certainly isn’t enjoyable for the user.
On the contrary, you’ll find much more success by keeping your design as simple as possible, while also offering enough features and content to garner interest. A bit of white space makes your content stand out, while the entire website will look smoother and more polished.
Website Speed Isn’t Important
Because technology is evolving so quickly these days, there’s always a bunch of new features available for websites to show off. This inevitably leads to a large number of people believing that if they implement all of these new features, then users will naturally flood to the website and become entranced by the sheer innovation of the site.
Unfortunately, these same people will sacrifice website speed for the sake of including extravagant features. But, when all’s said and done, the speed of your site is far more important than any features you could include.
You Need All the Bells and Whistles
Following on from website speed, including all of the latest design features for the sake of it can actually prove detrimental to your site. Okay, so 2018 could see some fantastic break-throughs in technology, however the use of these new features depends entirely on what your site is for.
For example, if you’re a tax collector, then you probably don’t want to fill your site with sparkly images or extravagant content. Just because the technology is there, doesn’t necessarily mean you should use it.
VisionSharp are considered the best web design agency in Manchester, so get in touch with us today if you want to make sure you don’t fall foul of any design myths!