Every great story eventually bags itself a sequel. Star Wars gave us the Empire Strikes Back, Lord of the Rings gave us The Two Towers and Toy Story gave us…, well Toy Story 2. The point is we enjoyed our last blog so much, we thought we’d provide you with a little sequel- so here’s hoping it doesn’t turn out to be another Matrix Reloaded or, ahem, Dumb and Dumber To. Shudder.
So let’s get back to it shall we? We’ve been busy telling you all about the big design trends to look out for in 2018, so that you’ve got everything you need to know about what your new website needs to look like. With bold fonts, illustrations and social media set to be absolutely crucial in web design next year, what else can we expect?
Content Is Still King
It’s become perhaps one of the biggest
clichés throughout web design and digital marketing, but we can’t ignore the
fact that content is still king. Whether it’s geared towards social media
engagement, SEO purposes or anything else, great content is absolutely
imperative to any website.
Well, in 2018 we can expect to see an insurgence
of long form content for a whole range of reasons- but the interesting thing is
how designers will react to it. We all know that nobody enjoys scrolling for
hours on end, especially on a mobile device- so how are websites going to
implement all of that content in a user-friendly way? We suppose that’s for us
to know, and for you to find out by contacting our team…
Colour Is Back!
We’ve already told you that bold fonts are
going to be a big thing next year, but they need to go hand in hand with a
vibrant colour palette. It’s no longer time to try the subtle approach, as
bright colours are set to make a big comeback in 2018, providing websites with
a modern look and eye-catching aesthetic.
Through the right use of colour, your
website can become easier to navigate- with the menus, links and logos
displayed in a much clearer style. That being said, you need to be careful with
the colours you’re using, because the last thing you want is to pick colours
that clash and hurt the eyes!
Deck of Cards
One of the things that have been absolutely
massive in 2017 that we expect to continue next year is the use of a simple
card design. This essentially makes your website a bit of a Pinterest
doppelganger, but the fact is that it’s this kind of style that users enjoy.
Implementing this kind of rectangular grid
makes your website incredibly easy to navigate, with the use of images clearly
separating the content into bitesize chunks. This simple design looks gorgeous
on mobile too, and is a sure-fire way of increasing engagement.
If you’re looking for the best web design in Manchester for 2018, then look no further than VisionSharp!