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The Big Web Design Trends of 2018- Part 1

As hard as this might be to believe, we’re already right in the middle of October and the year 2017 will be over before we know it. It seems just like yesterday that we were all relaxing in sunny beer gardens and heading for a day at the beach, but we’re already seeing mince pies and Christmas cake all over the local supermarket.

But, apart from the inevitable arrival of Santa Claus, this part of the year also guarantees one other important thing: the steady implementation of next year’s big design trends.

A new year brings fresh ideas and innovative designs, as us web designers continue to push the envelope and create the impossible. But what kind of trends are we expecting to see in 2018? You’ll need to know the answer that question if you’re currently thinking of getting a new site, so we’re here to provide some tips…

- Illustrations Will Be Massive

This year we’ve seen an influx of high-quality photographs and video on websites all over the world, but a big emerging trend right now is the use of illustrations. The implementation of cartoony animations, pieces of sketch art and other quaint drawings is proving to be a big thing, as businesses look to give their site a punch of character.

The fact of the matter is that illustrations are incredibly versatile, especially when they are bespoke. They can be used to tell a story, convey a serious message or just inject a little bit of fun to your website.

- Social Media Is Key

It’s no secret that the power of social media is growing on a daily basis. Not only is it a way to catch up with old friends and ultimately have a bit of nosey at what they’re up to, social media is now a medium that all businesses need to be utilising- but you already knew that, right?

Social media is an extension of your brand, and so needs to mirror the high-quality graphics, animations and photographs being used within your website. This creates a certain level of consistency which helps to reinforce your brand image, and in 2018 having your social networks and website running in tandem is going to be a big, big thing.

- Bold Is Big

Gone are the days of subtle fonts and minimalistic styles, because web design is already starting to move in completely the opposite direction. Bold typography and vibrant colours look set to take centre stage, as designers move away from their heavy use of imagery.

This could be put down to either the fact that image-heavy websites are now out of fashion, or that mobile optimisation is now absolutely essential for any website. Images make websites slower and, with users getting more impatient by the day, it’s vital that your site runs as smoothly as possible.

The use of bold typography will allow you to get your message across without sacrificing the speed of your website- so brace yourself for big lettering and iconic fonts in 2018.

If you’re looking to get a new website ready for 2018, then you need the best web design Manchester have to offer. Get in touch with us at VisionSharp today to bag yourself a website to be proud of!

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