We all know that the eCommerce industry is absolutely booming right now. The majority of modern shoppers prefer to do their purchasing online, rather than trekking it to the high street and spending their Saturday afternoon stood in a queue. So, for retailers, it makes perfect sense to place an emphasis on eCommerce and online shopping.
However, this strategy does come with one major problem: the competition is as fierce as it’s ever been. Whether you sell fashionable clothing, innovative electronics or something else entirely, in 2018 you’ll always find yourself swamped by competitors.
This ultimately means that you need to make sure your website stands out from competitors and, more importantly, meets the high expectations of modern users. After all, online shoppers are now experienced enough to spot a mistake a mile off.
Forget To Add A Call To Action
You don’t have to be a genius to understand that eCommerce is all about generating conversions. Without conversions, your business isn’t going to be at all profitable, which is why it’s so important to implement strong calls to action throughout your site.
The design of your website will play a crucial role in not only persuading users to make a conversion, but also making it as easy as possible for them to do so. Modern users don’t have the patience to figure out how your website works, so an impactful call to action will make it clear what you want them to do- and how they can do it.
Even something as simple as “Add To Cart” or “Checkout Now” can have a major impact on a user’s behaviour. Now instead of simply browsing, they’ll feel much more inclined to create a conversion.
When you’re placing so much focus on generating page content, getting product photos together and generally making your website look fantastic, it can be easy to forget the basics.
A clear privacy and returns policy will make the user feel assured that you’re a reliable eCommerce business. If they don’t trust you, then they’re very unlikely to complete an online transaction with you.
These policies should be easily accessible in the footer of your site. They won’t have an impact on its overall design or functionality, but they need to be there to maintain a level of transparency with the user.
Not Being Mobile-Friendly
This is a big one. Recent studies show that around 80% of users will connect to the internet via a mobile device. So, without responsive web design, you’re essentially neglecting the largest portion of your customer base.
A significant number of eCommerce businesses are still treating their mobile site as a secondary concern. They seem happy to throw up any old mobile site for the sake of it, as they place a strong emphasis on developing a fantastic desktop version. Of course, this should be the other way around.
Modern users want to see mobile sites that are easy to use, navigate and purchase from. If something appears clunky or confusing on the smaller screen, then users will be incredibly quick to try one of your competitors instead- and they won’t be coming back anytime soon.
There’s no question that, if you want your eCommerce website to stand out in 2018, you’ll need to find the best eCommerce development Manchester has to offer. Contact VisionSharp to find out more!