It doesn’t matter whether you want to binge-watch your favourite show, grab a quick bite to eat or bag yourself exclusive products- you just can’t beat a good subscription service.
A recent report from ING states that Europeans spend 5% of their spending on some kind of subscription service. The likes of LoveFilm (which is now Amazon Prime) and Netflix ushered in a new era of video streaming, growing in popularity at an unbelievable rate as people took advantage of the incredible convenience.
Of course, over the past few years, we’ve seen an endless stream of new subscription services attempting to benefit from the current trends- and it hasn’t stopped at video streaming. You can now get food delivered every week with Graze, get free returns with Asos or get monthly deliveries with Amazon; as the biggest businesses in the world look to make your life more convenient.
But, as a business owner, how could you benefit from these ecommerce subscription services?
The Most Convenient Way To Shop
The word we keep coming back to is “convenience”- and with good reason, too. Due to the rise of the digital age, the evolution of mobile and the constant advances in technology, consumers are getting accustomed to a certain level of convenience. Well, a subscription service takes that convenience one step further.
The real beauty of a subscription is that it gives the consumer one less thing to worry about. Instead of having to fret about making it to the shop to pick up their office snack, people can now have it delivered to their door, every week without fail. Better yet, they can have it delivered directly to their office.
Guarantee Customer Loyalty
A subscription service is a fantastic way of giving customers exactly what they need, when they need it, but it’s also about developing relationships with them. You now have the power to offer products that are tailored to each specific customer, while a subscription will help to guarantee the loyalty of that customer.
Take Asos, for example. They charge a small monthly fee for you to subscribe, and then you get free returns on all orders. As consumers, that means that every time we need an item of clothing, we’re going to check Asos before anywhere else because, quite simply, we want to feel as though we’re getting the most out of that subscription.
This will inevitably keep customers loyal to your brand and business, so long as you keep delivering a positive experience.
Constant Revenue Stream
Of course, one of the biggest advantages to an ecommerce subscription service is the constant revenue it provides you with. Once a customer has signed up, they’ll be paying you a set monthly fee, ensuring that they’re constantly spending more money with your business.
If you’re able to offer a unique service, affordable prices and products that keep customers coming back for more: then a subscription service could turn into a real gold mine. When you combine this kind of service with the best web design Manchester has to offer, then you’re on the cusp of something truly special. Contact VisionSharp today for more info on how we can transform your ecommerce business.