You should think of your bounce rate as your website’s golf score. Unlike most of your other metrics, this is the one you want to keep as low as possible.
In a nut shell, your bounce rate indicates how many users are visiting your landing page and then clicking straight off again, without exploring any of your other pages. Of course, a high bounce rate means lower conversion rates and engagement, while some marketers believe it could even have an impact on your SEO rankings.
So, what’s the best way to lower your bounce rate?
Create A Strong Call To Action
Websites with a high a bounce rate tend to have one big problem: they don’t actually persuade the user to engage. This means that users are clicking onto your site, checking out a bit of your content and then exiting again with a shrug of the shoulders. You haven’t made it clear what you want them to do, and they don’t have the patience to figure it out.
A strong call to action will not only show the user exactly what they’re expected to do, but it also makes it a lot easier for them to do it. By using short, impactful phraseology designed to persuade the user to convert, it’s important for any calls to action to stand out prominently throughout your site.
In fact, research suggests that most websites have a call to action that can be found within just a few seconds, while that same call needs to directly correspond with the content on each particular page. With content that inspires and a call to action that persuades, your bounce rate should be one of the metrics to really see the benefits.
You Need Quick Loading Speeds
It’s all about creating a positive user experience. If a user doesn’t enjoy using your website, then they’ll quickly grow impatient and become another figure on your bounce rate. Well, the biggest pet-peeve for modern users is slow loading times.
Think about it- if you’ve clicked onto a site and end up staring at a buffering wheel for ages, how long would it be until you ran out of patience? As well as benefitting your SEO rankings, quicker loading speeds will make users more likely to spend more time on your site and explore more of your content.
Obviously, when they’re doing that, they’re also lowering your bounce rate.
Ensure Content Is Digestible
Nobody wants to click onto a site and find themselves faced with a wall of content. It’s overwhelming and undoubtedly off-putting. Instead, you need to make sure your content is displayed in smaller, digestible chunks, with effective use of colour, sub-headings and text boxes.
The content itself needs to be concise and to the point, while also targeting your SEO keywords and persuading users to convert. In short, you need to make it as easy as possible for users to obtain the information they need, which is why use of fonts and formatting has always been so important.
But to truly lower your bounce rate, you’ll need to find the best web design Manchester has to offer. Contact VisionSharp today to find out how we can get users more engaged with your brand this summer!