It’s no secret that mobile apps are rapidly taking over the world. Whether you’re constantly scrolling through Facebook, addicted to watching YouTube videos or still getting some exercise on Pokémon Go- each and every one of us is using a huge number of apps on a daily basis. From a business point of view, this means that you are presented with a unique opportunity to connect with your customers, through their smartphones or tablets, 24 hours a day.
But to really make the most of your mobile app, it’s incredibly important that you understand the analytics behind it. We should all know how to analyse the data for our respective websites, so that we are able to make any necessary improvements and see what’s working well, and this is no different when it comes to mobile apps. If you don’t understand the analytics behind your app, then how can you expect to measure its performance?
Well, that’s exactly why we’ve started using an app analytics tool at VisionSharp, which means that our clients can now take advantage of the available insights:
- A huge advantage to using our app analytics service is the fact that we will be able to monitor certain actions. This means that you’ll be able to keep track of how your users are behaving whilst on the app, and that you can ultimately see if anything needs tweaking. For example, you’ll be able to see what’s leading people to make conversions and where they’re clicking, which is an extremely valuable metric that tells you an awful lot about your users.
- Another benefit of these analytics is being able to send push notifications and seeing how they perform. This means you’ll be able to recognise the best time of the day to send such notifications and messages, as well being able to review the content. Sending the right notifications at the right time is a sure-fire way of running a successful app, especially when you can combine this with the knowledge gained from monitoringyour users’ behavioural trends.
- The use of the app analytics will allow you to try split testing, so that you can make sure you have confidence in any possible changes or updates. If you want your app to reach its full potential and you’re keen to change things up a bit, then split testing allows you to immediately understand the impact these changes will have. You’ll also be able to test out sending notifications to different types of users at varying times to see how they perform, which will give you a much clearer idea of what your strategy should be.
The introduction of this app analytics tool just reinforces the fact that VisionSharp offer the best app development Manchester has to offer!