Every successful startup needs a great website.
Whether you sell concert tickets, second-hand books or offer innovative digital marketing services, your new business will undoubtedly need a website. After all, this will provide you with the level of credibility that absolutely every new business needs to achieve.
You might be a brand-new startup trying to find your feet, or an existing business that’s struggling to make an impact online. Either way, these are the features every great startup website needs to have in 2018.
A Strong Brand Identity
When you’re trying to find your feet in a competitive industry, there’s nothing more important than developing a strong brand image.
The design of your logo and choice of colour scheme will sit at the heart of your brand, not to mention the name of your business and a couple of snappy taglines. These things need to sit prominently throughout the design of your site, providing consistent messages across the board and making absolutely sure that users understand who you are.
Creating a memorable, likeable brand has always been the key to success, and a website offers the perfect platform to showcase that brand image. Your first task? Choosing a killer domain name.
Simple Layout & Navigation
Your website has just a matter of seconds to make a good impression. When you’re a business that’s entirely new to the user, creating that positive first impression is absolutely vital.
The last thing users want to see is a cluttered, confused layout that leaves them scratching their heads and clicking the ‘back’ button in annoyance. When you’re a new start-up, your site needs to be easy to use and digest, with simple menu systems and clear navigation.
After all, users are bound to have some big questions about your new business, so you need to make it as easy as possible for them to find the answers. Once you’ve developed this great first impression, users will feel more inclined to delve into your content and find out more about you.
A Clear USP
What makes your business different to everyone else?
For every startup, this question is crucial. It’s all very well and good putting together a great website and engaging social media profiles but, when all’s said and done, you need to offer customers a reason to use your business. More specifically, you need an enticing USP.
Of course, this kind of thing will be settled during the creation of your business model, but now you need to make sure this USP is obvious for users to see on your website. Whether it’s in the form of a video or a snappy home page tagline doesn’t matter- the important thing is customers can see exactly how your startup will benefit them.
Your startup can find the best web design Manchester has to offer right here at VisionSharp. Pick up the phone today to find out what makes us the very best- we’d love to have a chat!