Magento is the best eCommerce platform currently available. Without question.
The sheer flexibility of the platform allows you to create a site specifically tailored to your particular business, while you’ll also see huge improvements in website speed and mobile-friendliness. Of course, this is exactly why VisionSharp have become experts in the development of Magento websites.
More importantly, this flexibility allows you to change certain things in an attempt to boost your conversion rates. After all, this is the only metric that really counts.
But, how exactly can you boost your conversion rates in Magento? Thankfully, we’ve put together a few quick tips just for you.
Include Customer Reviews On Products
Hardly any of us ever bother to sit and write a product review, but we always read them when deciding whether to make a purchase.
Over 80% of online shoppers will take the time to read other customer reviews before committing to a conversion, so every eCommerce business on the planet needs to make sure these reviews are easy to access. It’s all very well and good writing an awesome product description but, at the end of the day, you need to have reviews to back it up.
Amazon, for example, implement a star-rating system, which shows the user everything they need to see in the blink of an eye. Instead of trawling through pages of reviews to gauge the general consensus, they can instantly decide whether or not a purchase is worthwhile.
Not only is this great for the user experience, it’s also a great way of encouraging them to make a purchase. You just need to encourage users to leave a review in the first place.
Speed Up The Checkout Process
Recent studies have found the global cart abandonment rate is around 80%. Obviously, that’s incredibly high, and has caused eCommerce sites all kinds of headaches in recent times. To make matters worse, that figure seems to be rising.
Well over half of these users will leave because of extra costs, such as delivery fees, but there are many who will abandon their purchase due to slow loading times or an elongated checkout process. Fortunately, this is something you can rectify.
Switching over to Magento 2, for a start, will help to streamline the checkout process and provide improved page loading speeds. This allows you to split the checkout into just two parts- shipping and payment- which is significantly better than the elongated process of other platforms.
Of course, you can still customise these default settings to make the buying journey even easier for the user. That’s the beauty of Magento- you can always make things better.
Find A Magento Hosting Platform
Page speed isn’t only a major SEO ranking factor, it also has a significant impact on your conversion rates.
Online shoppers just don’t have the patience to wait for your website to load, with over half of them giving up if it takes longer than 3 seconds. With Magento, the best way to address this issue is by finding a hosting platform optimised for Magento sites, since this is bound to deliver a much better site performance.
This kind of hosting will be designed to support your site’s technical requirements and ultimately allow your shop to operate smoothly. In terms of UX, this is absolutely priceless.
These are just a few quick tips, but there are countless other ways you can try to boost the conversion rates of your eCommerce site. For example, enabling pre-orders could see an influx of purchases, or tweaking your CTAs could offer customers the encouragement they need.
Either way, you’ll need to find the best Magento agency Manchester has to offer if you ever hope to see the real benefits of this platform. VisionSharp specialise in both Magento development and conversion rate optimisation in Manchester, and we’d be delighted to have you in for a coffee to discuss how we can transform your online presence.