When it comes to designing a great website, you’d be forgiven for getting a little carried away with making sure it looks absolutely stunning. Whether this is through picking certain colours, images or a specific layout, it’s very easy to get yourself wrapped up in the beauty of what’s being created, which will inevitably lead you to forgetting all about one of the main reasons you need a great website in the first place: SEO.
VisionSharp understand the importance of designing websites that will work effectively throughout an SEO campaign, and this should certainly be one of your primary concerns too. It’s all very well and good having a beautiful website that draws the eye- but you also need to make sure that potential customers are able to find your site through SEO.
Web design has a huge impact on your SEO, which is why we create our own custom designs, and we’re going to run you through why that is:
1. Bounce Rate
When people type what they’re looking for
into a search engine and come across your site, they’ll be expecting you to
deliver on what you’re promising. For example, if you’re ranking highly for
“red women’s shoes” then people will undoubtedly be expecting to be sent to a
page on your site that sells such things. If your website is poorly designed
and doesn’t deliver on what your SEO is promising (and doesn’t send users where
they’re expecting to go), then users that could have been customers will turn
into nothing more than a figure on your bounce rate.
2. Site Speed
One of the biggest things the search
engines will look for in from your website is a fast speed. If it’s designed
poorly and is just too slow to load, then your search engine rankings are
guaranteed to suffer for it. However, with a fresh, fast site that’s easy to
use and navigate, the search engines will recognise this and your rankings will
improve. Google has a way of rewarding websites that are user friendly and
quick, which emphasises just how important web design is.
In 2017, responsive web design has never been
more important. Due to the growing number of people connecting to the internet
via a smartphone or tablet, it’s absolutely imperative that your website is
able to adapt to whichever device people are using. But this isn’t solely due
to the aesthetic appeal such a design holds, it will also benefit your SEO. If
you’re website is attracting visitors from a range of platforms, then it stands
a great chance of being rewarded through its rankings.
At VisionSharp, we provide custom-made websites that always bear SEO in mind, and that’s why we offer the best web development in Manchester! If you’re interested in boosting your online presence, then contact our dedicated team today!