It’s fair to say that the vast majority of us are addicted to social media. Over the years, platforms like Facebook and Twitter have become so much more than a means for us to connect with friends and family; as they are now a major source of news, advertisements and engaging content.
When you put all of these elements together, there’s little wonder as to why so many of us just can’t stop scrolling. Of course, this has inevitably led to social media becoming one of the most effective advertising platforms out there, so there’s really no surprise that businesses are attempting to utilise it. The benefits are obvious.
But what you might not have realised is how social media can actually benefit your website itself, as well as your brand awareness.
Increase Web Traffic
When you’re making an impact on social media, you’re obviously going to be telling more people about what you have to offer. With a successful social strategy, you’ll be getting your products and services in front of people that otherwise wouldn’t have known you existed, which Facebook’s detailed advertising suites mean you can target your specific audience.
Of course, by getting your brand in front of more people via social media, your inbound traffic should see a major spike, since you’re now attracting a much wider audience and leading them all back to your site.
With improved inbound web traffic, you’re bound to see an improvement in your search engine rankings. The popularity of a website is now one of Google’s major ranking factors; while posting exciting, shareable content is a great way to obtain valuable backlinks.
The ability to target specific demographics through social media will help ensure any new users are actually interested in your services. Ultimately, this will improve user engagement with your site and cause them to spend more time on it, which will also help improve your search engine rankings. Win-win.
Social media will bring the right users to your site and boost your SEO- which will in turn increase traffic even further. Either way, your website is the real winner here.
Improve Conversion Rates
Social media is all about giving your business an injection of personality. When done right, your social strategy will be fun, engaging and relevant, as you successfully target the right demographics and get users engaged with your brand.
If people are enjoying your content and take an interest in your social media activity, this means they’re much more likely to convert when clicking through to your site. Of course, this will lead to improved conversion rates and time on site, as these users will be more inclined to explore your site and find out more about your business. So, it’s imperative that your website lives up to their expectations and continues their positive experience.
By combining an effective social media with the best web design Manchester has to offer, your website is guaranteed to turn into a success.