After all of the talk, after all of the confusion: GDPR is now just around the corner.
The new laws are changing the ways that businesses use and store personal data for their customers, employees and other individuals. Following numerous hacks into some of the largest businesses on the planet, the General Data Protection Regulation (GDPR) is all about putting tougher restrictions on the way companies handles data.
But when does GDPR take effect? The date is firmly set at 25th May 2018, so you don’t have long now to make sure your website is fully complaint. However, there’s still time to make some last-minute changes.
Customers Must Actively Opt-In
The first big change you need to make to your website is the way in which customers sign-up for your newsletter. For many websites, this newsletter sign-up is displayed when customers are making a purchase, just above or below the little check-box that states you agree to the company’s terms and conditions.
This is all still fine under GDPR, apart from one major difference: the check-box to opt-in to receive information on promotional offers or any other communication from your businesses cannot be automatically ticked. By default, this box must be left blank, so that customers are actively opting-in to receive communications, rather than signing up by accident.
You also need to be a lot clearer with what customers are actually signing up for and offer complete transparency. There can be no ambiguity or confusing terms and conditions involved.
Allow The Removal of Data
GDPR is all about giving customers greater control over the information that is being stored on them. You need to clearly state who they should contact to ask questions about their data and, just as importantly, offer them an easy way to request the deletion of that data. With GDPR in place, customers now have the power, and you’ll be severely punished if you try to keep it from them.
If you’re looking to build a new website alongside the introduction of GDPR, then you’ll need the best web design in Manchester! Contact VisionSharp today to learn more about the websites we create, and we’ll be happy to talk you through it!