You might see Halloween as a fairly trivial time of year, designed to give children an excuse to eat sweets and dress up in silly costumes. Of course, this is partially true.
But the Halloween season also provides your business with a fantastic opportunity to display a sense of fun and character. This time of year is famous for its spooky themes and vibrant colours, two things which are bound to inject your website with a bit of fresh energy as the autumn season gets well underway.
Users love websites that are packed with character and humour; and embracing the Halloween season is a great way of giving them exactly what they want. After all, who doesn’t love ghosts and vampires?
Mix Up Your Colour Scheme
Halloween has always been packed with colour. From a bright pumpkin-orange to a deep blood-red, this time of year provides all kinds of vibrant shades, all capable of injecting your website with fresh life and catching the user’s attention.
Since Halloween is such a popular time of year, taking the time to temporarily change-up your colour scheme could prove very profitable indeed. Whether you want to change the background of your product pages, the colour of your home page banners or try something a little subtler; the shades of orange, red, green and yellow can work wonders during this time of year.
Offer Special Halloween Promotions
But users don’t just want to see all flash and no substance, and a change in colour scheme should be used alongside some sort of promotional offer or new product range.
Okay, so adding in a few spooky design elements is bound to bring a smile to the face of the user, but at the end of the day you want to do a little more than that: you want them to go ahead and convert.
Implementing a Halloween theme will get them into the spirit of the holiday, and now you need to capitalise on this by offering limited-time offers. This could be a minor discount, a Halloween-themed promotional code or a free gift with purchases- whatever it is, this is a great way of really capitalising on this time of year.
Add Some Fun Spooky Details
The last thing you want to do, however, is go a little overboard and end up losing site of what your website actually does.
Although a ghoulish home screen might look absolutely fantastic, you’ve got to ask yourself whether something so bold will actually distract users from what you want them to do on your site. If any Halloween features detract from the usability of your site, then obviously they aren’t worth implementing.
In most cases, less is usually more. Simply adding a witch’s hat to your logo could have the desired effect, or perhaps you could add small pumpkin symbols next to your menu tabs. Whatever you decide to do, even the smallest spooky detail could bring your website the dash of personality it’s been so sorely missing.
Contact VisionSharp today to find out why we provide the best web design Manchester has to offer. We’ll have your website looking great throughout Halloween and every other time of year!