Unless you’ve been living under a rock for the past few weeks, you’ve probably realised it’s just a little bit hot outside. We’ve been enjoying cloudless skies, blistering sunshine and soaring temperatures for the better part of a fortnight now, as the UK continues to enjoy one of the hottest summers in living memory.
So, in between your time spent dozing in the sun, you need to ask yourself one very important question: how can your business achieve a similarly summery feel? The answer, of course, lies in the design of your website.
This is your chance to capitalise on the summertime love-in and mirror the summery mood of your customers. Ultimately, this will make your products and services seem much more appealing, which in turn will ensure customers are much likelier to convert.
But what does summery web design actually look like?
When the sun is out and the skies are blue, there’s just nothing more effective than bold and bright colours. Not only will this kind of colour scheme pack your website with character, it will also tap into the summery, happy mood of your customers and beautifully reflect this sunny time of year.
Okay, so bold colours are still incredibly common throughout other times of the year, but we can’t help but feel they’re just that little bit more effective in the summer months. Bright colours keep your website fresh, exciting and fun- three things that we always associate with summertime!
Let’s face it, high temperatures can make the most active person feel drowsy. Being out in the sun for long periods can leave us exhausted, while a hot day in the office can have exactly the same effect. When you consider the short attention-spans of modern users, it’s fair to say their patience will be even shorter in the heat.
When it’s hot outside, visitors to your website want to find what they’re looking for in the shortest time possible. So, you’ll want to keep your content as concise and easy to digest as possible, otherwise users are bound to give up and look elsewhere. During the summer months, it’s incredibly important to make things easy for the user.
Update Your Brand
Perhaps the most obvious way to jump on the summer band-wagon is to make little changes to your branding. Whether it’s adding a pair of sunglasses to your logo, temporarily changing your brand colours or anything else, adding little summery details to your branding is a great way of getting into the spirit of summer- while also maintaining your current brand image.
But, to really make the most of summer, you’ll need to implement the best web development Manchester has to offer!