Video games have certainly come a long way since the days of us jamming our favourite Pac-Man machine with loose change. The retro-style 2D animations and the pixelated graphics are now well and truly a thing of the past, as the world of gaming continues to evolve and embrace advancements in technology.
Sound familiar? Well, it should- because it’s frightening just how much this correlates with the web design industry. Video games have become so much more than just a platform for entertainment, as developers now place an emphasis on creating a positive UX and giving gamers exactly what they want.
The same is also true of web design. Users now expect a certain standard when they click onto a site, and video games can teach us an awful lot about creating an enjoyable, entertaining platform.
No matter what kind of industry you work in, the design of your website needs to place an emphasis on one very important thing: content. More specifically, how your content is being displayed.
We all know that content is paramount to not only advertise your business, but also for SEO purposes. Regular content creation is absolutely crucial in 2018, so it’s inevitable that businesses all over the world are going to end up with pages and pages of information. For a user, this can all get a little overwhelming.
This means you need to ensure that this content is displayed in easy-to-access, bitesize chunks; thereby making your site easier to navigate and more enjoyable to use. Video game designers are the masters of this, as they manage to bombard us with relevant information without us even realising it.
Let’s take a modern-day RPG, for example. You’ve got access to loads of information on your quests, inventory, character, locations and all kinds of other stuff. In fact, if you tried to list everything a video game tried to tell you, then you’d probably come away with a bit of a headache.
The real beauty of video game design comes from the fact that the designers give you everything you need to know, when you need to know. Things like your health bar, selected weapon and active quest might be displayed directly on your screen, while everything else is accessible through a well laid-out menu system.
Okay, so we get that websites and video games are two very different things; but this kind of intuitive interface makes for an unbelievable UX, which is something every web designer should be taking note of.
Nobody’s first design is going to be perfect, no matter how experienced the web design agency is. You might be presented with something that looks exciting, bold and fresh, with a clear path to conversion and prominent CTA’s. But it doesn’t matter, because there’s always room for improvement.
At VisionSharp we use effective split testing techniques to make sure that every adjustment, every choice and every element of design is backed up by data. Of course, we always strive to make sure that our sites are easy on the eye, but the most important aspect of design is making sure it runs smoothly.
The same is also true with video games, which every single one undergoing rigorous testing to make sure they’ve made the best game possible. Whether it’s making your weapons easier to access, the map more prominent on the display or changing up a certain melee attack, game design is all about creating the best UX possible- just like web design in 2018.
There’s no use in just trying to come up with the most extravagant interface imaginable if it doesn’t work. You could have your heart set on a website which implements all kinds of different bells and whistles but, at the end of the day, you need to figure out what works best for your business.
In video games, a designer might be capable of adding in some slick combat and state-of-the-art weaponry, but that doesn’t necessarily mean that they should. Likewise, if you’re a local dental practise, you might not necessarily need an all-singing, all-dancing website. In short, it all depends on what you’re trying to achieve and who your audience is.
When you’re playing a game, the developers have made your goal crystal-clear: save the princess, kill the thief, beat the boss or whatever else it might be. This means that the design of the game is engineered to help you achieve those goals, implementing certain features and design elements to make it as enjoyable and easy as possible.
This is exactly what should be happening with web design. Your site needs to show users exactly what you want them to do, and then give them the tools and information to do it. Whether it’s a newsletter sign-up, purchasing a product or reaching the ‘contact us’ page, your website needs to implement an interface that makes it as easy as possible for them to convert.
We might not be experts in creating video games, but VisionSharp have been the leading web design agency Manchester has had to offer for a number of years now. So what are you waiting for? Pick up the phone and speak with our guys today!