Every hotel in the world needs a great website.
It doesn’t matter whether you run a luxury hotel in the Algarve or a small B&B in Hull, because your website is always going to be your main marketing asset. This is where you can attract new customers, show off your facilities and ultimately drive conversions, while effective web design will always reflect positively on the establishment itself.
But your website has one primary focus: to persuade people to stay at your hotel. Well, it’s not going to succeed if you fail to include any of these major design elements…
When looking for a hotel, people want to see photographs. Without photographs, your website just isn’t going to be persuasive enough. Simple.
Great pictures will grab a user’s attention, encouraging them to read a little further about the rooms and ultimately tempting them towards a conversion. Many holidaymakers can spend hours simply flicking through photos on various hotel sites, so you obviously need to make sure your images are good enough to stand out.
Your website should be jam-packed with pictures of rooms, restaurants, gyms and pools, because this is the only way your web design is going to prove effective.
Simple Online Booking Systems
Of course, once you’ve enticed a user with your fantastic imagery, you then need to help them actually make a conversion. After all, this is what it’s all about.
This is where simple navigation becomes so important, because the last thing you want to do is frustrate an interested user with a confusing layout. You need to offer a clear path to conversion which culminates in a fast, efficient online booking system. If your hotel doesn’t take online bookings, then this is something you need to introduce as soon as possible.
Modern users want things kept as simple and convenient as possible- anything less is sure to result in abandoned bookings and missed opportunities.
Typically, booking a hotel will cost quite a bit of money. Regardless of whether they’re booking a long two-week stay or a short weekend break, your customers will want to feel assured they’re spending their money wisely.
Your website is bound to proclaim that you’re one of the best hotels in town, while it’s only natural for you to attract customers with special offers and discounts. However, what people really want to see is how previous customers view your business. You might feel as though you’re a great hotel, but do your customers feel the same?
This is why it’s so important to display customer reviews and testimonials throughout your website. Hotels now need to maintain a level of transparency with customers and ultimately show whether previous guests have enjoyed their stay. If your hotel is lacking this transparency, you’re bound to come off as untrustworthy.
In 2018, every hotel needs to find the best web design Manchester has to offer. With more and more customers now booking online, you need to make sure your establishment stays ahead of the competition.