Before we get started, let’s put a few things into perspective, shall we?
WordPress is popular. Very popular. According to them, their CMS is currently powering over 26% of the internet, since everyone from amateur bloggers to multinational conglomerates can use it to suit their purposes. To be more specific, a recent survey found that there are over 1 million WordPress domains registered every 6 months.
Yep, these are pretty impressive numbers. So, it’d be completely understandable if you wanted to jump on the WordPress bandwagon, especially if you’re working under a tight budget. But before you get started, we’ve got some simple tips for putting together a great WordPress site.
Avoid Using Templates
The first thing you need to know is very important: you should try to avoid using WordPress templates where possible.
Okay, so you might have spent a few hours having a look at what’s available, and the chances are you’ve found two or three that might actually work for your site. However, while they might be good for the amateur bloggers out there, your business should be striving for much more than just a standard template.
Your website is an extension of your brand and business, giving you an opportunity to express your character and separate yourself from the competition. When you’re using the same templates as everybody else, how do you expect to make an impact?
Use Colours and Fonts Wisely
The choice of colour and font is always going to have a major impact on the design of a website. Of course, WordPress sites are no exception.
Fortunately, it’s always been fairly simple to experiment with colour on WordPress, with the flexible CMS allowing users to switch things up through the simple click of a button. These colours not only need to look good and attract customers, though, as they should also reinforce your brand and stand out consistently across your site.
When you back these colours up with some great custom fonts, your WordPress site will be completely unique to your business. And users will absolutely love it.
Break Up Your Content
As with any website, the way you display your content on WordPress is very important. Although you might be able to attract users with your incredible web design, it’s the content that will encourage them to stick around and convert.
Whether you’re telling people about your business, advertising your products or giving directions to your headquarters, users don’t want to be bombarded with information. On WordPress, it’s always been incredibly easy to add in headings, sub-headings, images and bolder fonts, which are all crucial in breaking up content and making it easier to digest.
Formatting on WordPress is notoriously easy, which is one of the many reasons it’s so popular with smaller businesses right now. So, there’s really no excuse for posting up bulky, unreadable blocks of text which are just going to ruin the aesthetic of your site.
VisionSharp specialise in the design and development of websites on all major platforms, including WordPress, Magento and Concrete5. If you want to find out why we provide the best web development Manchester has to offer, contact us today on 0161 697 3096.