At times, business owners and marketers can focus so heavily on attracting new customers, they forget one very important thing: they need to make sure these customers actually want to return.
SEO and social media strategies are absolutely crucial in making sure potential customers can find your website, however the only way to ensure those users come back again is through fantastic web design. After all, getting yourself in front of new customers is the easy part, the real challenge lies in keeping hold of them.
In fact, you want to do much more than that. Users shouldn’t only be left with a desire to return to your website, they should also feel inclined to tell their friends about you.
Offer Loyalty Rewards
Let’s start with one of the most in-your-face methods of retaining visitors. By offering a user a reward or incentive to stay loyal to your brand, then you’re obviously going to increase the chances of that customer returning. It’s so simple, and yet always so effective.
A common example would be to offer money-off vouchers to customers that have shopped with you for a long time, or even offering discounts to those that refer a friend. It all depends on what feels right for your business, but rewarding loyalty is a fantastic way of keeping visitors coming back for more.
Make Things Personal
Personalisation is absolutely massive in modern web design. It not only allows users to easily find relevant products and content, it also ensures that your customers feel valued. After all, personalisation is a fantastic way of offering great customer service without even being asked to do so- which is bound to reflect positively on your brand.
You can show products to customers based on their purchase history, run ads and banners related to things they’ve viewed, or even implement a personalised welcome message. The personalisation possibilities are pretty much endless, so your choice here will depend on what works for your website.
Keep It Fun and Fresh
You can offer all the rewards and personalisation you like, but neither of these things will work without a fun and fresh website. When all’s said and done, your website needs to offer a fantastic user experience, because anything less will result in customers never coming back again.
By ensuring that your site provides an unrivalled user experience and is ultimately downright fun to use, you stand a much better chance of seeing your customers return to the site. You also need to keep the content fresh and exciting, while ensuring that the newest and most popular stuff is emphasised above all else.
Consistent new content and promotions will give the user a reason to keep coming back. By finding the best web developers Manchester has to offer, you can ensure you’re making the most of this content and keeping customers desperate to come back for more!