Effective web design is all about offering a fantastic User Experience. You know it, I know it, the neighbour’s cat knows it. It doesn’t matter whether you’re a high-end ecommerce retailer, a small restaurant or a one-man removal company; your website needs to offer great UX if you ever want to create a conversion.
Gone are the days of finding a domain name and slapping your logo onto some kind of design template, because internet users have come to expect a certain standard. Due to the growth of the digital market and the fact that so many businesses are fighting over the same customers, anything less than fantastic UX simply won’t do.
But why is UX so important to the success of your website?
Strengthen Your Brand Identity
When it comes to creating a new website, you need to remember that you aren’t just making a platform for you to promote your products, because you’re also creating an extension to your brand. Your website has the power to create either a positive or negative impression of your business, and you need to ask yourself how you’d like potential customers to perceive your brand.
This is where UX comes into play. If you’re site is awkward to navigate or poorly laid out, then users will be very quick to make their minds up about your business and will end up shopping elsewhere. Poor UX will create a negative reflection on your brand, while great UX allows you to build up a positive brand identity.
It doesn’t matter how much of your business comes through your site, UX has the power to make or break your brand image.
Appeal To Your Audience
Great UX will obviously cater to your target audience. You need to identify who your target market is, and then make sure that your website is geared towards offering them a positive experience. It doesn’t matter what kind of demographic you’re targeting, because every single user in the world is now looking for a positive experience.
Of course, this is never as easy as it sounds, and building a website catered to your specific target audience will always be a challenge. From the way the site is laid out, to the positioning of certain buttons and the use of imagery- everything needs to appeal to your audience and serve up great UX.
If your target audience are happy, then they’re more likely to create a conversion and recommend you to a friend. Then, it’s all about that beautiful snowball effect.
Improve Conversion Rates
As a business owner, then the biggest pull of offering great UX is the way it will impact your conversion rates. If your website is enjoyable to use, then users will want to do a bit of exploring and look over whatever content you’re serving up. From this position, these users are much more likely to convert.
Great UX will offer clear CTA’s and a simple path to conversion, making it clear where users need to go to and how they can achieve their aims. Whether they want to buy a dress or sign up for news on promotional offers, great UX will make it as easy as possible to achieve these things. If it’s easy, users will be more inclined to do it.
At VisionSharp, we place UX at the heart of everything we do, which is why we’re considered the best web design agency in Manchester! Contact us today for more info on how we can provide your customers with a great experience on your site!