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3 Reasons Your Website Needs To Be Responsive

3 Reasons Your Website Needs To Be Responsive

If you’re a business owner currently looking at developing a new website, then you’ve probably heard the term ‘responsive design’ a million times already. It doesn’t matter where your business is based, what industry you work in or what kind of audience you’re targeting: responsive web design is essential in 2018.

But why exactly does your website need to be responsive? Ensuring that your website renders well on multiple devices comes with all kinds of benefits, and it’s time for your business to take advantage of them.

The Need For Speed

The patience of internet users is growing shorter by the day, particularly mobile users. If a person clicks onto your website to find it takes an eternity to load, then they’ll soon grow impatient and try one of your competitors instead. Your customers want an easy, simple experience, and a slow loading website isn’t going to get things off to a great start.

Responsive design is all about making sure that your website works well on all devices. So, whether a user is using a desktop, smartphone or tablet to access your site, responsive design ensures that it will load quickly and efficiently.

Increase Your Mobile Traffic

There are now more people connecting to the internet via mobile than on desktop, and responsive design ensures that you aren’t neglecting a huge portion of your audience. Since your site will look fantastic across both desktop and mobile platforms, this means that all users will enjoy browsing and exploring; while you’ll also see significant SEO benefits.

Naturally, this will cause a spike in mobile web traffic. With more users clicking onto it, improved search engine rankings and a gorgeous design, a responsive website is bound to cause an increase in conversions and, more importantly, significant ROI.

Offer A Great User Experience

Responsive design is all about offering a fantastic User Experience (UX). By providing a cleaner, crisper design that runs well across all platforms, you’re successfully conveying a positive brand image and ensuring that your site is enjoyable to use. However, if your website appears clunky, confused and poorly planned, then it’s bound to have the opposite effect.

Responsive design is pivotal to creating great UX, and UX is pivotal to turning your website into a huge success. Without responsive design, you’re neglecting a massive part of your audience; but with it, you’ll soon be reaping all kinds of fantastic benefits.

VisionSharp provide the best responsive web design Manchester has to offer. So come in for a chat to find out more about our services and why we’re considered the best!

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