If you find yourself in a crowded marketplace, then you’re probably already fully aware of just how important your brand is. Whether you own a small takeaway hoping that people will choose your pizza over everyone else’s, or a high street store determined to compete with some of the clothing giants- your brand acts as your business’ personality, which is why it’s so important to get it right.
This may sound incredibly obvious, but you’d be surprised at just how many business owners rush through the branding process due to their misplaced faith in the quality of their services. For example, you might offer the best driveway installations in the country- but this counts for precious little if your brand isn’t up to scratch.
Without a strong brand, your business effectively has no character and you’ll find it difficult to get potential customers interested. So, the real question is- how do you tell if your branding is weak? We’re glad you asked, because we’re here at VisionSharp to run you through it.
- People Don’t Remember Your Name
The first rule of effective branding is to make sure that the name of your business is easy to remember, easy to spell and, more importantly, easy to tell others about. If your name is a bit of a mouthful, then it won’t be long until people are mispronouncing it, and not much more of a wait till they forget about it altogether. Equally, if your name sounds generic or even like you’re trying to stuff keywords into it- such as “roller shutter repairs UK”- then your business will seem boring, bland and without character.
As previously mentioned, completely relying on the quality of your services or products is a huge mistake- and one that is much more common than you would think. Some businesses believe that branding isn’t important because their work does all of the talking for them. This doesn’t sound like a crazy philosophy to have, however you shouldn’t put yourself in the position of relying so heavily on word of mouth. If a customer is really impressed with you, then there’s a huge chance that they won’t tell anyone about it- after all, people are much likelier to only mention your business to their friends if they aren’t happy with something.
There are simply too many businesses out there that claim that they have “something for everyone” and that there services can be enjoyed by all. This may sound good in principle, since you’re leaving yourself open to absolutely everybody, however this also means that your business is targeting nobody. For example, you might be a beauty salon that caters for all ages and genders, however your branding should certainly target a specific set of people. One thing to remember is that by trying to appeal to everyone, you’re ultimately going to appeal to no one.
VisionSharp provide a range of branding services alongside the best web design in Manchester, so please get in touch today if you’re interested in what we have to offer!