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3 Reasons Why Some Mobile Apps Fail

Along with your kettle, microwave and subscription to Netflix, we bet it’s hard for you to imagine life without your lengthy list of mobile apps. Despite the fact that they are still a relatively new invention, it’s clear that our addiction to apps takes up the majority of our spare time, and now many of us might even struggle to remember a time without them. Whether it’s Facebook, Instagram or Candy Crush, you’re never more than 5 feet away from someone glued to their favourite app.

So it’s always been fairly inevitable that business owners across the world would try to capitalise on this current trend- by creating their own app to reflect what their business has to offer. But, in such a competitive industry, it’s always going to be difficult to create an app that really captures people’s imaginations and takes off.

With so many apps out there, it’s only natural that a significant number of them will fail, and so we thought we’d put together a brief guide on why that is:

  • Bad Market Research
  • Frustrating User Experience
  • Poor Marketing

No matter what kind of industry you’re in or what your app actually does, it’s always going to be incredibly important for you to understand who the app is for. By evaluating who your target audience is, you can then push on and design the app with them in mind. Excellent market research will allow you to study your demographic’s behaviours and trends, and then your app can be geared towards utilising them. If you create an app with a certain audience in mind, you’ll produce an app that people actually want to use.

As stated above, it’s no secret that we’re all obsessed with downloading apps and spending hours playing with them. This means that your potential app users have become accustomed to a certain standard, and they’ll soon uninstall anything that isn’t up to scratch. Whether your app is a little slow, confusing to navigate or just plain dull, mobile users won’t take long to make up their minds regarding your app. This means it’s crucial that your app delivers an excellent user experience, otherwise people will become frustrated and give up.

We all know that both the iOS and Android app stores are absolutely full to the brim with a variety of applications. We’re talking games, ecommerce, social media and dating apps- whether you’re interested in music, cocktails or football, you can bet your bottom dollar that there’s an app for that. This means that you need to make sure that people hear about your app, or it will just become another failure right down at the bottom of the app store. By properly marketing your app and showing people why they need it, you’ll have people downloading it in no time!

VisionSharp provide the best app development Manchester has to offer, so please contact us today for more info on how we can help!

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