You’d have to travel to the far reaches of the world to find someone who’s never heard of Amazon.
Boasting over 300 million users, the Jeff Bezos empire has evolved into an eCommerce giant over the past 20 years, constantly pushing boundaries and setting the bar high for other online retailers. You’ll find their famous logo plastered on giant billboards, TV screens and all over the internet, while our recycling bins are always bursting with Amazon boxes around Christmas time.
But, what’s made Amazon such a huge success?
Diverse Range of Products
The beauty of Amazon has always been that you can buy pretty much anything you’d ever need- except food, though it’s probably only a matter of time until they start opening supermarkets. Whether you’re in need of a designer t-shirt, a new video game or some fresh kitchenware, Amazon is probably the first place you’ll look for it.
We know that whatever we’re after, Amazon can give it to us. For an eCommerce business, that kind of reputation is the stuff of dreams. Not only does it make things easier for the customer, it also allows Amazon to dominate multiple industries and make it incredibly difficult for other eComm sites to compete.
In recent years, Amazon have moved on a little from their ‘online marketplace’ reputation. Of course, they still place a strong focus on selling a wide range of products, but they’ve gradually become regarded as one of the most innovative companies on the planet.
Their development of technology such as the Amazon Echo, for example, is a clear indication of Bezos’ desire to keep Amazon ahead of the game. Not simply content with selling top-quality products, Amazon are now able to create their own industry-leading tech- which is simply unavailable to buy from anywhere else.
The implementation of Amazon Prime incites customer loyalty, while the likes of Amazon Music and Amazon Drive have allowed Bezos to branch into completely new areas. In short, Amazon are involved in just about everything these days.
Outstanding User Experience
Amazon has always been famous for its unrivalled user experience. Users keep coming back time and again for one very simple reason: Amazon makes things easy.
Not only is it incredibly simple to find exactly what you’re looking for, Amazon also helps you find other products you might be interested in. A personalised home page will show you products based on your browsing and purchase history, while you’ll also be able to see brand-new releases and products popular with other customers.
When you’re browsing on Amazon, you feel as though the entire website has been made for you, and this is a level of UX few other retailers have been able to replicate.
Although your eCommerce business might not be quite on the same scale as Amazon yet, finding the best Magento developers in Manchester is a great place to start. Contact VisionSharp today to find out how we can turn your eCommerce site into a huge success!