As the owner of an e-commerce business, it’s important that your website is designed effectively to make it as easy as possible for customers to choose products and add them to their basket. This can be done through a simple page layout, clear menu’s or by highlighting specific promotions on your home page- but the world of web design is incredibly intricate and requires a high level of expertise, and that’s why we recommend hiring professionals.
Within the complicated process of designing an effective e-commerce website, there are a wealth of options available to you when it comes to choosing which payment gateways you want to include. Making it simple for your customers to pay is one of the most important aspects of designing an e-commerce site, as an overly complicated process or a lack of adequate gateways will lead to customers leaving your site and purchasing elsewhere.
Fortunately, we’re here at VisionSharp to run you through some of the key questions you should ask yourself when choosing your payment gateways, so that you can ensure that you’re allowing all of your customers to pay you.
- Do You Want To Use PayPal?
- Are The Payment Providers Reliable?
- Is The Gateway Right For You?
The first thing you should know about payment gateways is that you don’t have to offer just one. The main gateway obviously offers the facility for customers to pay via their credit or debit card, and the most popular second option is PayPal. Not everyone is completely comfortable with entering their card details on the internet, and they feel much safer paying via PayPal. There are fewer security risks involved with using PayPal- and it might put a lot of customers at ease to simply see it there as an option, as this will assure them that your site isn’t fraudulent.
If your business is unable to process any payments effectively, then you’re going to find yourself in big trouble. Picture yourself as a new customer- you’ve decided to enter your card details and it hasn’t gone through, and now you’re worried about being charged twice. This kind of situation does not reflect well on your business, and can lead to you losing a lot of customers.
It’s incredibly important to ensure that your payment provider is reliable. You don’t want to get yourself tied down to a ridiculously long contract, as this will prove to be a huge problem if there does turn out to be any issues further down the road. You’ll also want to check out the provider’s reputation, as you don’t want to find yourself in a position where you aren’t being given your money.
Every e-commerce website is different, and that means that each website will have its own needs and specifications. There’s no point installing a payment gateway if it doesn’t do what you require, and you need to make sure that it can function properly on your site- it all comes down to what your business does and what you need from the gateway. Your target market should certainly be part of your considerations, as you need to think about which ways your customers are most likely going to pay. For example, are they going to use an established debit card, such as Visa, or will they go for something a little more unusual?
Here at Vision Sharp, we offer the best e-commerce design in Manchester, and we are the experts when it comes to payment gateway integration. If you require any further information on the services that we provide, then please get in touch!