Whether you’re an Italian restaurant, an online retailer or a luxury hotel- if you want your business to succeed, then your branding is incredibly important. Needless to say, your branding goes hand in hand with your web design, as any colours, patterns or themes recurrent throughout your brand should also be visible throughout your website. This will strengthen your brand image and ensure that you are consistent throughout your business’ various platforms.
A key part of the branding process is the logo. Your logo will end up on everything from your website to your branded stationery, and so it’s absolutely imperative that you get the logo spot-on. It needs to convey your brand’s personality and philosophy, and at the same time be appealing and recognisable to your customers.
We’re here at VisionSharp to run through some of the most recognisable brand logos out there and exactly why they work, so that you can see what’s working for the biggest companies in the world.
We all know the name and we all know the logo. Apple are one of the biggest organisations in the world, and a large chunk of its success should certainly be attributed to its branding strategy. The logo is one of the simplest you’ll ever see and it is one of the most recognisable images in the world. The infamous “bitten apple” design was originally developed with coloured lines, however this has evolved into a clean, smooth image that exudes a sense of technological supremacy and innovation.
Where Apple use a lack of colour to emphasise its authenticity and professionalism, McDonalds certainly use colours to its advantage. You’d probably have to travel to the Moon for any hope of finding someone that didn’t recognise The Golden Arches or, indeed, didn’t feel that sense of nostalgia whenever they saw them. Hyperbole aside, McDonalds use of yellow lettering presents us with a sense of happiness, excitement and optimism; whilst the red background connotes energy and health. The legendary arches look simultaneously friendly and professional, and it’s no coincidence that they serve up Happy Meals.
It uses probably the most recognisable font in the world today, and Coca-Cola’s logo is another that any of us could spot a mile off. It’s simple use of typography as its logo hasn’t been changed throughout the history of the company, which signifies just how strong the brand image is. When you compare this with their main competitors, it’s hard to ignore the fact that Pepsi have gone through several re-branding processes during their time. The simple design and strong use of colour makes it incredibly attractive to youth, and you have to admit that Coca-Cola have nailed their target audience.
Here at Vision Sharp, we understand the importance of branding and web development in Manchester, and that’s why we offer such a wide range of services for you to utilise. For any more information on the services that we provide, please don’t hesitate to contact our dedicated team.