Creating a great website is just the beginning.
Although this will act as the heart and central hub of your online business, it’s fair to say there are plenty of other things that go into developing a strong digital presence. Your website needs to be fast, responsive and enjoyable to use, while also reflecting your brand values and showcasing your USP. But it’s never going to be enough by itself.
Why? Because you also need to do everything you can to show it off.
There are over 3.5 billion Google searches every minute of the day. And that doesn’t even take any of the other search engines into account.
Obviously, this number is absolutely staggering, and you’ll undoubtedly want your business to benefit from this browsing behaviour. However, there are now almost 2 billion different websites out there to compete with, which is why it’s so important for you to target your niche through an effective SEO strategy.
By drumming up a list of keywords related to your business, you can start gearing your meta and content towards targeting those phrases, and ultimately make sure your website is showing up at the top of the SERPs for relevant queries. Of course, this allows you to target users directly looking for what you have to offer, which is exactly what marketing is all about.
The power of content should not be underestimated. Not only will a consistent, valuable blog help sustain your SEO strategy, it also gives you a fantastic method of connecting with your customers and positioning yourself as an industry leader.
In 2018, the creation of great content is key in driving traffic to your website and increasing awareness of your brand, while it also gives your business an improved sense of credibility. But we aren’t just talking about written content here- no, you also need to consider video, audio, emails and every other media platform available to you.
The key here is to understand the questions your customers are asking, and then providing the answers in a fun, inventive way.
Great content also comes with one other major benefit: shareability. More specifically, a fantastic article is always likely to gain clicks, likes and shares through social media platforms.
Almost every business on the planet now at least runs a Facebook page, because they understand the majority of their customers are on the platform already. This is a fantastic way to connect with customers 24 hours a day, as you use these platforms to advertise your products, services and special promotions to people who might be interested.
Great content = a great social media page. It’s important to be as fun and creative as possible (anything dull will never do well on Facebook or Twitter), while at the same time using the various platforms to drive traffic to your new website.
Before you do any of this, however, you’ll obviously need to get started on creating that great website. For the best web development Manchester has to offer, contact the team at VisionSharp to learn more about our fantastic services!