We all use our phones for absolutely everything. Whether it’s checking our Facebook, catching some Pokémon, reading our emails or actually using it as a phone, it’s undeniable that we’re living in an age where mobile phones have taken over the world.
But you may not have really considered how mobile phones could affect your business. The fact of the matter is huge amounts of shoppers now use their mobiles to make their purchases, and will instantly abandon a website if it doesn’t look right on their phone. Mobile users have very different habits to any customers that visit your site on a desktop, and you must ensure that these needs are catered for.
When you consider just how important web design and development is your business’ website, it’s only natural that you make sure that the site is also mobile friendly. We’re going to run through 3 of the biggest reasons why you should have a mobile optimized website.
- User Experience (UX)
- Think Of The Competition
Nobody wants to bother browsing a desktop site on a mobile device because it just doesn’t operate smoothly. Users will find themselves constantly trying to pinch their screen so that they can view the page and the layout will seem cluttered and disorganised. A mobile optimized website will operate seamlessly, catering to the habits of a mobile phone user and making it as easy as possible for them to make a purchase. Mobile users like to use their thumbs for everything, meaning the layout of a mobile site needs to be simple and with minimal scrolling required.
Picture yourself sat at home playing on your phone. You’re browsing the internet, looking for a specific product or service, and the site you’ve clicked on isn’t optimized for mobile. What do you do? Well, the most likely course of action would be to immediately close that website and instead try one of the competitors.
Mobile users want things to be quick and easy, and competition throughout internet marketing is incredibly ruthless. Your website needs to stand out on the mobile device and to then give users a positive experience. Without a mobile optimized site, you’re undoubtedly missing out on a huge number of potential customers.
We aren’t talking about anything starring Michael Douglas here, instead we’re referring to the colossal amount of traffic websites are getting from mobile devices. It’s important to understand that mobile websites can be just as important as the desktop version, considering how people will be able to find your site whether they’re watching TV or on the bus to work. Mobile is the future of search engines, and any sites that aren’t mobile optimized will soon fall down in the rankings.
At Vision Sharp, we offer a number of different web design services in Manchester, and these include mobile app design and development. Please contact our dedicated experts for any more information on our mobile services, or any other facilities we are able to provide.