It wasn’t so long ago that businesses would have to spend a fortune on advertising in order to market themselves. Marketing departments would have to rely on television or radio commercials, ads in relevant magazines or printing signs to draw attention to their product, with no guarantee whatsoever of great ROI.
But, with the advent of the digital age, businesses now have much more control over the way they market themselves. With a website sitting at the heart of your online presence, you can now showcase your products and services to customers all over the world, and ultimately attract customers through the phenomenon of the internet.
More importantly, this means the cost of marketing has now significantly reduced, and there are even a number of ways you can market your website for free.
In short, your brand is the face, voice and heart of your business, all rolled into one. No business can ever hope to succeed without all of these elements, so it goes without saying that creating the right brand image is absolutely crucial.
A great brand will ultimately allow customers to recognise your business, remember it afterwards and tell their friends about it. This is such a simple part of marketing that many business owners forget just how important it is; and you should certainly take the time to create a strong, unique brand that sums up what your business is all about.
By displaying your brand colours, logo and tone of voice, your website is bound to take on a new level of professionalism, which is undoubtedly important in satisfying the high expectations of modern users.
Social Media Marketing
There was a time when social media was just a place for teenagers to gossip and share photos. But those days are now long gone, as businesses across the globe attempt to tap into the social media trend and market themselves. Even though social networks are saturated with other businesses jostling for space, there’s no denying this is an excellent free marketing strategy.
The beauty lies in the fact that it doesn’t cost anything to create a Facebook, Twitter or Instagram account. So, all you have to do is get on there, come up with some great content, and generate interest in what your business has to offer.
By offering links back to your site, you’ll be attracting more visitors and increasing traffic, as social media has now become one of the most effective digital marketing strategies out there.
The best way to market your website in 2018 is through the implementation of an SEO campaign. By targeting specific keywords that are relevant to your business, you’ll be increasing the chances of users finding your website through the search engines. This is a fantastic way of targeting users that are looking for exactly what you have to offer, which is the cornerstone of an effective marketing strategy.
But before you even think about a marketing strategy, you need to find the best web development Manchester has to offer. Contact VisionSharp today to find out more about our fantastic services and how they can benefit you.