We all know that almost every business in the world needs a website. It doesn’t matter whether you’re a multi-national fashion retailer or a local pub, potential customers will always want to do a bit of online research before deciding whether to convert. Without your own website, you risk losing these customers to competitors with a stronger online presence.
However, not just any old website will do, and you need to implement effective web design if you ever hope to make an impact online. A rushed, poorly planned website is almost as bad as not having a website at all- since this will reflect poorly on your brand and ultimately alienate potential customers.
So, what are the big web design mistakes to avoid in 2018?
Slow Loading Times
Since Google’s new ‘speed update’ goes live next month, it seems only right that this should be top of our list of big no-noes’. The fact of the matter is the average user just doesn’t have the patience to wait for your site to load anymore. They’ll waste no time at all in click off your site and trying one of your competitors, because a slow site reeks of unprofessionalism and a lack of customer care.
Large images and files can always cause slower load times, while moving to a dedicated server is always an option if you just can’t get your speed up to scratch.
Pack In Too Many Features
Web design is always evolving, with new trends and features becoming prominent every year. Of course, this inevitably leads many business owners to believe they need to include all of these ‘bells and whistles’ on their own site, otherwise they run the risk of falling behind competitors.
While it’s never a bad thing to take advantage of new advances in technology, you need to avoid cluttering your website unnecessarily. Not only will this impact your load times, it will also create a confusing user interface, unclear path to conversion and make your website downright difficult to navigate.
Required Entry Form
Okay, so we know that user entry forms have their benefits, but there’s just no denying that they hamper user experience. In particular, we’re talking about entry forms that make it compulsory for users to either enter their email address, sign up for a newsletter or create an account. For new users just wanting to browse what you have to offer, this is a big red flag.
This kind of feature might help you gather useful customer data but, once that entry form has popped up, the average user will swiftly become just another figure on your bounce rate. If you feel you need to include an entry form on your home page, then at the very least you should provide users the option to bypass it and continue exploring your site.
We avoid all of these common mistakes at VisionSharp, which is one of the many reasons we’re regarded as the best web designers Manchester has to offer!