Content is king.
It’s a phrase we’ve all heard so often, it’s starting to become something of a cliché. However, it’s become a cliché for one very important reason: because it’s true.
We all know that great content is needed for your email marketing campaigns, social media profiles and company blog, but it’s also absolutely imperative in the design of your website. Okay, so flashy design features and a great layout might be the foundations of your new website, but these things are never going to make a proper impact when they don’t coincide with fantastic, original content.
But, just why is content so important in modern web design?