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Why Your Website Needs A ‘Thank You’ Page

There are too many business owners that completely overlook the ‘thank you’ page on their website. In fact, many choose not to even have one. This, of course, is a mistake- but an understandable one. After all, if a user is even seeing a ‘thank you’ page in the first place, then this means they’ve already converted, right? Job done. You’d be forgiven for placing a strong emphasis on capturing these initial conversions, but the lack of a ‘thank you’ page means you’re really missing a trick here. Yes, you’re bound to be happy with the conversion, but this is a fantastic way of retaining customers and making sure they come back for more.

3 Things Your Online Business Can Learn From South Park

“Hello there, children.” On the surface, South Park looks like a controversial, violent (not to mention hilarious) cartoon show that uses toilet humour for cheap laughs. If you look a little deeper, however, you’ll see there’s a lot more than first meets the eye. Among all of the gags and over-the-top plot lines, South Park has always had a more serious undertone. Constantly commenting on, or openly mocking, current affairs all over the world, Matt Stone and Trey Parker have even taught us an awful lot about marketing.

How To Create A Clear Path To Conversion

Every business in the world dreams of improving their conversion rates. After all, this is the end-game of all their marketing campaigns and promotional material- and is ultimately the one metric that really matters. Of course, this is why creating a clear path to conversion is so important. Modern users don’t want to find themselves confused or frustrated by your website, but you probably already knew that. Instead, they want your website to tell them exactly where they need to go and how to get there, otherwise, they’ll soon lose patience and try one of your competitors instead.

5 Things Every Small Business Needs On Their Website

It’s truly frightening how many terrible websites there are on the internet. From awful web design to terrible SEO to absolutely appalling domain names, there are so many businesses out there that just keep on making the same mistakes. Of course, these are mistakes that are no longer acceptable. A strong online presence should no longer be considered optional. Due to evolving customer trends, the lack of a website will ultimately shut you off from the majority of your audience, which is always going to have a negative impact on your revenue and conversion rates.

What The Google AdWords Rebrand Means For Your Business

For almost 18 years, Google AdWords has been a staple of marketing campaigns for small businesses everywhere. All over the planet, smaller enterprises have been able to use AdWords to advertise their products and services, targeting specific keywords to make sure their website is found by the right audience. For many businesses, AdWords is their most fruitful method of advertising.

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