Business owners all over the world have become obsessed with digital marketing strategies. Whether they’re investing heavily in PPC campaigns, pumping money into paid social ads or trying to make an impact with SEO, eCommerce businesses have lost sight of arguably the most powerful marketing tool at their disposal: word of mouth (WOM).
Modern consumers don’t like to know when they’re being sold to. That’s a cold, hard fact- and exactly why content marketing has become so prominent in recent years. Of course, this is giving marketers a real headache, as they try to find a way to promote their products without being too obvious about it.