Everyone business owner in the world wants to improve their conversion rates. You could be the CEO of a multi-national corporation or the proprietor of a local takeaway- either way, you need to be doing all you can to drive more conversions through your website.
The most effective way of doing this is through the design of your website. Yes, you need to a successful SEO and social media campaign to increase brand awareness, but both of these marketing strategies are rendered almost useless if your website isn’t up to scratch. Think about it: if you clicked onto a website and found it cluttered, confusing and poorly designed, would you be more or less likely to convert?