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Busting More Big 2018 Web Design Myths

As we continue to enjoy endless advances in technology, it’s only natural for digital platforms to grow in importance. For businesses all over the world, it’s well and truly time to embrace the digital age once and for all, otherwise you run the serious risk of being left behind by your competitors. Your online presence should no longer be considered a secondary concern, as this can now become the real driving force behind your business.

What Do Customers Want From Your Ecommerce Site?

It’s probably fair to say that the world of e-commerce is the most competitive industry on the planet right now. It seems that every business in the world is battling it out over the same digital space, vying to outdo their competitors through SEO, PPC and any other marketing strategy they can fit into their budgets.

How Technology Could Change the Future of Ecommerce

The world of ecommerce just will not stop growing. Millions of people across the globe are choosing to do the majority of their shopping online, logging into innovative apps and responsive websites to do their buying without actually having to set foot inside a shop. After all, there are no queues, no crying babies and no rude shop assistants when browsing the internet.

How Web Design Can Improve Your Conversion Rates In 2018

Everyone business owner in the world wants to improve their conversion rates. You could be the CEO of a multi-national corporation or the proprietor of a local takeaway- either way, you need to be doing all you can to drive more conversions through your website. The most effective way of doing this is through the design of your website. Yes, you need to a successful SEO and social media campaign to increase brand awareness, but both of these marketing strategies are rendered almost useless if your website isn’t up to scratch. Think about it: if you clicked onto a website and found it cluttered, confusing and poorly designed, would you be more or less likely to convert?

3 Reasons Your Website Needs Great UX

Effective web design is all about offering a fantastic User Experience. You know it, I know it, the neighbour’s cat knows it. It doesn’t matter whether you’re a high-end ecommerce retailer, a small restaurant or a one-man removal company; your website needs to offer great UX if you ever want to create a conversion. Gone are the days of finding a domain name and slapping your logo onto some kind of design template, because internet users have come to expect a certain standard. Due to the growth of the digital market and the fact that so many businesses are fighting over the same customers, anything less than fantastic UX simply won’t do.

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