We are a nation of shopaholics. There’s no doubt about it: money burns a hole in the pockets of all us Brits, and we love to spend big over the internet. A recent study found that well over three quarters of British people prefer to shop online, with more and more of us preferring it to a trip out to the high street.
From a business perspective, the current trend poses countless opportunities, as well as a number of problems that need to be addressed in order to succeed. The competition over the internet is fierce when it comes to E-commerce, and retailers are having to stay one step ahead of the game in order to attract customers to their site.