It doesn’t matter whether you’re an international supermarket giant or a tiny high street store selling second hand clothes- literally every business in the world needs a website. With the vast majority of shoppers now carrying out their transactions via the internet, if you’ve decided against setting up your own site then you really are missing out on the bulk of the market.
But websites are all about generating leads and creating conversions for your business, so it’s no longer enough to just find a domain and fill out one of those simplistic design templates. Users now expect a certain standard when they click onto your site, and anything below that expectation will inevitably lead them to trying one of your competitors instead.
So how do you make sure that your website is effective enough to compete in such a crowded industry? Well, our expert team at VisionSharp are here to give you a quick 3-step guide:
Step 1: Find Your Purpose
Before you do anything at all, you need to make absolutely sure that you understand the purpose of your website. If you’re hoping to sell products, then this would be to drive sales through your site; if you’re offering driveway repairs, for example, then you might want to direct people to your “contact us” page. It all depends on your business and what you hope to achieve through your online presence, but it’s absolutely vital that you understand what kind of conversions you’re after. Whether it’s a phone call, a newsletter signup or a Facebook “like”, every single website in the world has a specific purpose in mind.
Step 2: Content
It’s no secret that the key to a terrific website lies in the content. In order to perform well on search engines and to keep your users engaged, you need to come up with unique, exciting content for your website. It’s far too easy to fall into the trap of just writing something generic, just so you have something up on your pages, but by taking the time to come up with something a bit different to your competitors, you really will be standing out from the crowd in no time. Your content should also display a clear call to action and persuade people to create a conversion- which will ultimately boost your online success.
Step 3: Call VisionSharp
As previously mentioned, you might be tempted to just slap a template onto your site and fill out the boxes with some generic content- it’s better than nothing, right? Unfortunately, you couldn’t be further from the truth, as you will actually find that a shoddy, lazy website actually damages your brand, and that people are now less likely to create a conversion. By contacting the experts here at VisionSharp, you’ll be provided with a completely unique, custom-made website that’s specifically tailored to your needs. If you want your site to stand out from competitors, then taking advantage of our services is an absolute-must!
VisionSharp provide the best web design in Manchester, so please contact us today if you’re interested in what we have to offer.